Personalized URL Direct Marketing Services.
|
|
Personalized URLs (PURLs)One of the very best ways to get the attention is to use a personal URL. A personalized URL (also called a PURL) is a URL which includes the name of the customer which you can send them.
Benefits of personalized URLs:
Web / Internet Marketing, Personalized URLsImprove Web ROI & convert visitors into buyers. Call 585-210-0018 |
Key DefinitionsA PURL is a Web address that is unique to each visitor. When someone visits a PURL, personalized dynamic content is displayed in real time. Enabling you to achieve higher response rates and ROI than in direct marketing campaigns. Personalized URLs are assigned to individuals based on the direct mail campaign database and are included as a variable data field. When recipients of the mail piece visit their PURL, the page is tailored to that specific recipient. A landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links, or other elements. For many landing pages, effectiveness can be measured by the revenue value of the advertising that is displayed on them. |
By
using PURLs along with direct marketing, you'll make a great impression
on the people you contact. A PURL gives a personal touch to your communications
and gives the contact the feeling that your business recognizes them as
an individual and cares enough to give them a personal touch.Design Agency
Copyright 2012 Patrick LaJuett | Sitemap | XHTML | NY Small Business Directory | Hutch 18 | Page protected by Copyscape |
