One of the very best ways to get the attention is to use a personal URL. A personalized URL (also called a PURL) is a URL which includes the name of the customer which you can send them.
By using PURLs along with direct marketing, you'll make a great impression on the people you contact. A PURL gives a personal touch to your communications and gives the contact the feeling that your business recognizes them as an individual and cares enough to give them a personal touch.
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Benefits of personalized URLs: