Organic SEO & Marketing

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Organic Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of increasing the volume of traffic (visits) to a web site from search engines via "natural" (organic) search results. Typically, the higher up a site appears in the search results list, the more visitors it will receive. SEO can target various kinds of search, including image search, local search, and industry-specific search engines.

Our Organic SEO Process

• Research: In order to effectively target keyword phrases, we familiarize ourselves with your company's industry and target audience. Our next step is to compile effective phrases and keywords. These will then be reviewed in order to target the most relevant keywords for your SEO campaign.
• Benchmark: Before making any changes to your Website, our team will complete a benchmark search engine positioning report (Google, Bing and Yahoo). This will be used to monitor the successfulness of your SEO campaign.
• On-Page Optimization: We optimize your website's content, Meta tags, user interface, and code. We also analyze the outgoing and incoming links to your website along with the internal linking structure.
• Off-Page Optimization: We submit your Website to popular search engines and quality directories and help get quality referring links.
• Track and Measure: As the search engines begin to index your site, our team will monitor your SEO campaign progress using a variety of industry standard analysis tools.
• Evolve and Maintain: Successful SEO campaigns take time. We require a 60 day contract to allow for multiple site revisions (tweaks) as the search engines begin to re-crawl your site. After the first 3 months, you have the option to discontinue our services at any time. If you are satisfied with your ongoing Internet marketing campaign, we will continue providing optimization services on an annual basis.

SEO Tips for Content Creation and Writing

Start with Clean, Valid Code
Make sure your Website's code validates. Errors in your html code may prevent a search engine from indexing the site successfully.

Remember Content is King
Search engines don't "see" a site. They only "read" a site. Make sure you have descriptive text content for a search engine to crawl.

Write Your Content with "Searchers" in Mind
If you are writing something that you want to be "found" on the Web, think about the words and phrases someone would search for. Use them multiple times, but not in every sentence or paragraph.

Put Important Content First
A search engine enters your Web site and, for the most part, ignores the formatting styles. It just scans through the pages gathering content and information. Place keyword rich content as close to the top of the page as possible.

Descriptive Titles, Keywords and Links
Search engines do not care about how visually appealing your site is.  But they do evaluate the content, scoring words and phrases. Words found in your page titles, meta tag descriptions and within your pages are key.

Thorough Site Navigation and Link Structure
A search engine crawls through your site, jumping from page to page. Good navigational links to the pages, categories and archives will invite a search engine to follow the connecting links thereby indexing all pages within your Website.

Ms. / Mr. Popularity
It's not just how good your site is...it's also about having good sites link to you. The number of incoming links your site has is recognized by Google and can be checked by typing link:yourdomainname for (example link:lajuett.com)

Contact us for more information, or to get started on your SEO / SEM campaign today.