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A linking program that is optimized for SEO should include a comprehensive "off-page" plan for targeting external links as well as optimizing "on-page" links. It is important to take an organic and strategic approach when developing a link campaign.
Search spiders crawl the Web by following links both between (external) and within (internal) Websites. Links from external sites are viewed as "recommendations" for the content of a site, and highly authoritative links can increase the relevance of a page for targeted keyword search phrases. Pursuing relevant Web sites for links is a method that will boost organic search rank as well as help drive qualified traffic to your website.
In depth analysis of internal linking, anchor text, and user interface design (UI).
Strategic acquisition of links using industry best practices. Some link acquisition methods include:
As search engines continue to change, they are constantly modifying the way links are weighted and therefore effect organic rankings. Our link campaigns are elastic and will flex to the latest trends as the engines update their algorithms. By staying in tune with SEO best practices, and knowledge of your business goals, we are able to create a full package of link services to facilitate high rankings and quality traffic.