Web & Internet Marketing

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Web / Internet Marketing

OK, you've invested in a Website and a few people are visiting your site. But the phone isn't ringing and the orders aren't coming in. Now what? You need a strategy to help attract new visitors and convert them into customers. No worries, we can help.

1. Let the Search Engines know where you are and what you're all about

We manually submit your site to the leading engines and directories. Our organic search optimization process will help ensure your pages are clean and descriptive, so that the search engines can easily index your site's content.

2. Call to Action

You only have a few seconds to engage new visitors once they land on your site. We help you organize information so that potential customers can quickly find what they are looking for and take action. Whether it's emailing or calling you on the phone, filling out a form, or adding a product to a shopping cart. The process must be both intuitive and simple.

Our designers have years of expertise in the areas of page layout, navigation and site aesthetics.

3. Measure with Web Analytics

Web analytics is the measurement of the behavior of visitors to a Website. We focus on which aspects of your Website work towards your business objectives; for example, which landing pages "encourage" people to make a purchase.

We will help answer these key questions:

How many site visitors per day, per week, per month?
Are they new or returning visitors?
What search keywords are they using to find you with?
Which page get the most views? The most clicks?
How long do visitors stay on your site?
Which pages do they enter and exit from?

4. Analyze and Transform

We can help you analyze the performance of your Website and transform it. Sometimes subtle changes in design can help turn short-attention-span visitors into customers.

LaJuett's Internet marketing methodology will help drive traffic to your Website, engage your visitors and drive sales.

Web / Internet Marketing, Search Optimization & Website Analytics

Learn how to get a better return on your Website investment and convert visitors into buyers. Contact us today!

Key definitions

Hit - A request for a file from the web server. A single web-page typically consists of multiple files, each counted as a hit as the page is downloaded.

Page View - A request for a file whose type is defined as a page in log analysis.

Session - A series of requests (page views) from the same uniquely identified client.

Unique Visitor - Uniquely identified client viewing pages. A visitor can make multiple visits.

Repeat Visitor - A visitor that has made at least one previous visit. The period between the last and current visit is called visitor recency and is measured in days.

New Visitor - A visitor that has not made any previous visits.

Internet Marketing Services

Internet marketing, website analytics and SEO - Made in NC.