Social Media & Social Marketing Campaigns

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Implementing Social Media as Part of an Inbound Marketing Campaign

Social media is a new method of communication. By strategically utilizing social media, businesses can connect directly with both new and existing customers.

It is our goal to help companies use Online tools and implement social media strategies to meet business goals.

Social Media Tools

There is a fast growing list of social media tools available, and it's our job to point you to the right ones for your company. Once we have the strategy in place, we can manage your social media for you, or collaborate with your staff. We offer strategies for online engagements (e.g., blogging, social networking), product marketing, search engine optimization, as well as content development.

Here is a partial listing of types of social media and social networking tools:

• Blogs and Micro-Blogs
• Online Surveys and polls
• Online Videos (i.e., YouTube channels)
• Article writing and publishing
• Podcasts
• Social Networks
  • LinkedIn
• Live Web Broadcasts
• Widgets
• Wikis

Managing, Leveraging and Learning from Your Social Identity

Pay attention to what is being said about your company and be part of the conversation. It is very important to monitor and respond to the conversations that are happening. After all, social media allows you the ability to have a direct interactive dialogue with your customers.

Managing your social identity includes the following components:

• Social Media and Search Engine Optimization
• Monitoring Your Online Reputation (i.e., Google Alerts)
• Social Media Profile Set Up and Management

Our Social Media Offerings:

SOCIAL SET-UP

If you know you want to be engaged in social media, but aren't sure where to begin, we offer an 8 hour consulting block to help you build your strategy, as well as a review of the tactics to bring it to life based on your budget and staff. This is a one-time fee that includes an input meeting, strategy paper and final presentation.  - Start social networking -

SOCIAL SPRINGBOARD

Perhaps you already have a strategy in place, and staff members who can devote time to the implementation. The trouble is, you don't know how to set up a Facebook page...this is where we come in. Our Social Media experts can help you set up all the accounts you need and provide basic training.
- Rev up your social media campaign -

SOCIAL SOLUTION

You know social media can help your business, but you don't have the time—or a marketing or PR staffer—to make it happen. Patrick LaJuett offers a total solution that encompasses strategy, content creation, monitoring, ROI information and social media administration. You don't have to do anything except meet with us bi-monthly to review a summary of everything that's been happening.

 - Start your company social media campaign today -

Cost depends on the number of sites actively utilized and monitored and the amount of content created.