6D Development Process for Websites

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Our Website Development Process (6D)

Discover

Exploration - We seek to understand where you are and where you wish to go.  We take time to understand your marketing goals and objectives.

• Understand current state
• Competition survey
• Benchmark search ranking
• Understand your target audience

Define

Web Strategy - We start out by defining the necessary requirements for your project. Specific deliverables are agreed upon and the web strategy is put in place.

• Define desired state
• Set goals
• Estimate costs
• Schedule key dates
• Set responsibilities

Design

Get Creative - After the goals, specifications and requirements have been assessed we move into designing the Website's architecture. We focus on usability, searchability and simplicity via a clean professional design.

• Sitemap
• User interface design
• Photography
• Content outline and development
• Register URLs/ DNS

Develop

Time to Build - In the development stage, the finalized design files are handed off to the development team to implement the code and back-end systems to make the Website interactive. Prior to launch - a BETA site is posted to be tested and edited to ensure your expectations and goals are met.

• Hosting setup
• CMS installation
• CSS/HTML/.NET and SQL development
• Account/Email setup
• Skin design integration
• Content placement
• Browser compatibility
• BETA launch
• Testing/ bug fixes

Deploy

Site Launch - we make sure your team understands the CMS structure, technology, and Website functionality. We train you on site maintenance to ensure a smooth transition. The site is monitored for 30 days after launch to guarantee all aspects are working properly.

• LIVE Launch
• Administrative access
• Hands-on CMS training
• Address questions and concerns
• Quality assurance

Drive

Online Promotion - Using ethical best-practice SEO techniques as well as social media marketing, we establish communication links to reach potential and existing customers.

• Web Analytics installation
• Ongoing SEO activities
  • Search engine submissions
  • 24/7 support
• Social media and social networking campaign