SEO Results

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Rank Booster

What good is your Web site if no one can find it? We not only design compelling Web sites, but also sites that deliver real, tangible results for our clients. Our SEO work has resulted in increased sales and lead generation for clients who have us develop and optimize their sites.

How We Approach Internet Marketing

Our SEO philosophy is "keep it simple": A well planned site architecture, cleanly coded with rich and relevant content.  We strictly adhere to the Google Webmaster Guidelines. No shortcuts, tricks or unethical practices, period.

Why It Works

Search engines constantly scan the Internet for websites and web pages.  Content is indexed and rated in relationship to sets of relevant keyword queries.  When a user performs an Online query, the search engine returns a list of results.  These results pages are sorted according to relevance, content quality, page speed, author authority as well as many other factors.

Not surprisingly, the higher up on the search engine results page (SERP) a website appears, the more likelihood a user will click on the link.  Optimizing content for search, helps the indexing process by improving the organization of information - i.e., tagging, ordering, classifying, linking, etc.

Website Optimization  Timeframe

• WEEK 1:  Site audit and keyword research
• WEEK 2:  On-page optimization (code, content and architecture)
• WEEK 3:  Off-site optimization (directories, and social networks)
• WEEK 4:  Tracking and Measurement (webmaster tools and analytics)
• WEEK 5+:  Content creation, maintenance and tweaks (blogging, product catalogs, social media)

Costs

Costs are usually a fraction of the cost of traditional advertising such as yellow pages, television, radio and newspaper ads.  Our "Baseline SEO" marketing campaign for a typical small business website (8-10 pages) starts at $800.

If You Hire Me

I will project manager all things SEO, as well as be the subject matter expert that get my hands dirty in technical guidance and implementation.

One-third Engineer, one-third marketer and one-third project manager.

Responsibilities:

• Maximize organic traffic growth on your website using SEO methods, ensuring that SEO techniques and strategies are well implemented and consistent
• Define SEO requirements in a product & content marketing capacity by recommending site enhancements that maximize ROI and increase rank of natural search result listings
• Optimize site architecture, URL structures and content for maximized indexing and keyword relevance
•  Hands-on engineering to implement SEO tactics
•  Evangelize SEO throughout your organization by educating folks on the latest trends in SEO techniques
•  Research and develop SEO best practices to identify new market opportunities and maximize traffic growth and identify a robust SEO keyword list
•  Monitor search engine keyword ranking, keyword research, competitor analysis and link building
•  Regularly report on key metrics and project status to stakeholders across the organization
•  Consult and problem solve individual issues when needs arise
•  Accountable for all business performance metrics related to SEO

Qualifications

• Degrees in Information Technology and Visual Communications
•  10+ years Search Engine Optimization in an e-commerce environment. Have implemented SEO tactics from scratch
• Technical knowledge of SEO, hands on experience in writing metadata and HTML code
• Intimately familiar with Webmaster tools and Schema.org
•  Proficiency in HTML/CSS
•  Experience managing complex, large-scale SEO efforts for large consumer brands and global brands
•  Project management experience in a fast-paced, complex environments, especially creative process and approval
•  Experience with B2C  and consumer electronics industry
•  Effective, efficient and clear, cross-functional communicator

Results

Results are measured differently for every business.  Typically a well optimized website will rank higher, and therefore attract more visitors.  This can help drive leads or sales.