Personalized URL Direct Marketing

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Personalized URLs (PURLs)

One of the very best ways to get the attention is to use a personal URL. A personalized URL (also called a PURL) is a URL which includes the name of the customer which you can send them.

By using PURLs along with direct marketing, you'll make a great impression on the people you contact. A PURL gives a personal touch to your communications and gives the contact the feeling that your business recognizes them as an individual and cares enough to give them a personal touch.

Web / Internet Marketing, Personalized URLs

Improve Web ROI & convert visitors into buyers.

Key Definitions

• A PURL is a Web address that is unique to each visitor.
• When someone visits a PURL, personalized dynamic content is displayed in real time. Enabling you to achieve higher response rates and ROI than in direct marketing campaigns.
• Personalized URLs are assigned to individuals based on the direct mail campaign database and are included as a variable data field. When recipients of the mail piece visit their PURL, the page is tailored to that specific recipient.
• A landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links, or other elements.
• For many landing pages, effectiveness can be measured by the revenue value of the advertising that is displayed on them.