LaJuett Web Design and SEO

Personalized URL Direct Marketing

PURL marketing, personalized landing pages and micro-sites.

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Personalized URLs (PURLs)

One of the very best ways to get the attention is to use a personal URL. A personalized URL (also called a PURL) is a URL which includes the name of the customer which you can send them.

By using PURLs along with direct marketing, you'll make a great impression on the people you contact. A PURL gives a personal touch to your communications and gives the contact the feeling that your business recognizes them as an individual and cares enough to give them a personal touch.

Web / Internet Marketing, Personalized URLs

Improve Web ROI & convert visitors into buyers.

Key Definitions

  • A PURL is a Web address that is unique to each visitor.
  • When someone visits a PURL, personalized dynamic content is displayed in real time. Enabling you to achieve higher response rates and ROI than in direct marketing campaigns.
  • Personalized URLs are assigned to individuals based on the direct mail campaign database and are included as a variable data field. When recipients of the mail piece visit their PURL, the page is tailored to that specific recipient.
  • A landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links, or other elements.
  • For many landing pages, effectiveness can be measured by the revenue value of the advertising that is displayed on them.

Benefits of personalized URLs:

  • Helps your business to stand apart from other companies
  • Provide a personal touch to your current and prospective clients
  • Lets your customers know that you care enough to address them personally
  • Reach customers and build your company brand
  • Greater response rates

We Get Results

Contact us for more information.